Josh Kadis

Hi. I'm an experienced technologist, product manager, and team leader. I help organizations meet their goals by balancing design, content, business, and technology. Read more.

SRAM

Freelance

As a sponsor and technical supplier to many of the world’s top cyclists, triathletes, and mountain bikers, SRAM’s marketing staff have full backstage access at events like the Tour de France. But they needed help sharing those experiences with fans.

So, working with SRAM’s global marketing director, I created and implemented a blogging and social media strategy for The Road Diaries in 2008. Based on that success, I continued working with with SRAM to develop a company-wide content and social strategy to reach their audience of road cycling, triathlon, and mountain bike enthusiasts around the world.