Josh Kadis

Hi. I'm the director of product development at Alley Interactive. Before that, I was a senior technologist at Quartz. I used to work at Big Spaceship and in the bicycle industry. Read more.



As a sponsor and technical supplier to many of the world’s top cyclists, triathletes, and mountain bikers, SRAM’s marketing staff have full backstage access at events like the Tour de France. But they needed help sharing those experiences with fans.

So, working with SRAM’s global marketing director, I created and implemented a blogging and social media strategy for The Road Diaries in 2008. Based on that success, I continued working with with SRAM to develop a company-wide content and social strategy to reach their audience of road cycling, triathlon, and mountain bike enthusiasts around the world.